Brand Spotlight: E.L.F Cosmetics

Every time someone finds out that I use ELF products they always ask me the same thing; is it worth it. My answer is always yes. I found out about ELF about a year ago when I began taking more interest in beauty and make-up. I came across ELF through an advertisement online I believe. Since then, I still order from the site and may never go back when it comes to some of the products. This post will be more of a tips post for ordering off the ELF website rather than a haul.

Array of products from ELF's Essential line
photocredit: http://www.fatwallet.com/forums/hot-deals/1191291/

The first thing you always have to remember when buying make-up or any product in general is you get what you pay for. In this case, ELF products are cheap cheap cheap! Products start as low as $1 which is awesome especially when you are on a budget like myself. They have three make-up lines; essential being the cheapest, studio, and mineral being the most expensive. The problem with ELF is that some of the products live up to their price and do not translate well once applied. So here's what I suggest, read and watch reviews! There are plenty of reviews on the ELF website but I tend to watch review videos on Youtube. There are tones of beauty gurus on Youtube that are extremely helpful when you are indecisive about a product. 

Second, is the shipping. It is reasonable if you are shipping within the US but if you are international like me shipping is pricey. Being in Canada I pay the base of  $6.95 plus another $14.95 for taxes and border fees. This sucks! When I buy ELF products I wait until I need everything to order. That way I know I am making the best of the shipping. 

An alternative to the crazy shipping is to buy the product in store. Unfortunately, being north of the border, there aren't many stores that carry the full ELF line. You can find some products in Winners and surprisingly Dollarama! In the US the products are quite available at Target which is awesome especially if you go to the US often or have family/friends that live there. I'm hoping when the Targets start arriving here in the next year or so we will have ELF products conveniently as well. Fingers crossed!

Lastly, wait for the sales! ELF has sales on one thing or another almost every single day. I usually wait out for the 50% off sales or $10 off or something in that ballpark. Imagine when the 50% off sale is on, some of the products come out to $0.50 which is always a nice surprise :) If you live in the US they often have free shipping and if you are international like myself, free shipping means we just pay the $14.95 which is still pricey.


I would definitely recommend this brand to anyone looking for simple products to use and especially for beginners who are looking to experiment with make-up.

That's pretty much my low-down of ELF as a brand and some helpful ways to navigate around the site for the first time. You can find their products at www.eyeslipsface.com. Also, if you are looking for a Youtube guru who does ELF hauls I would recommend emilynoel83 from Beauty Broadcast (www.beautybraodcast.net is her blog). She is one of my favourites. I may be posting a few of my all-time favourite ELF products for your enjoyment! 

Stay beautiful. 

Almeera